The xMatters logo represents how we are intertwined with you, our customer. Always customer-focused, always customer-first. Daring to be bold whilst staying humble, innovative and engaging. We are the same team. It is engrained into our company culture. And, it amplifies the idea that we get things done while having fun doing it – and not taking ourselves too seriously in the process
Our Brand Platform
Brand Positioning
Everbridge xMatters eliminates digital event disruptions by leveraging AI, analytics, and workflows to automate and
accelerate response times all the way to resolution.
Brand Purpose
We help you protect against service issues and stay resilient in any scenario with automated incident management. By drastically reducing response and resolution time, the Everbridge xMatters platform minimizes the business and customer impact of service issues and major incidents.
Brand Promise
We help you eliminate business impacting disruptions through AI automation and protect your brand.
Brand Takeaway
xMatters always puts the customer first – we are the same team. Providing a service and product that makes people happy is what we do.
Logo spacing
Don’t crowd the logo! Always give one glyph of space on all sides. Note that the bottom glyph spacing is aligned with the bottom of the “a” in xMatters.
Incorrect colors and aspect ratio
- Don’t change the color of the logo.
- And dont change the background color.
- Don’t distort the aspect ratio of the logo.
- Don’t be that guy. Keep it classy, keep it original.
Logos
Colors
Blue
HEX: 1437C1
RGB: 20 55 193
CMYK: 90 71 0 24
Allports
HEX: 007897
RGB: 0 120 151
CMYK: 0 20 0 41
Bondi Blue
HEX: 0293B9
RGB: 2 147 185
CMYK: 99 20 0 27
Teal
HEX: 3EC8EC
RGB: 62 200 236
CMYK: 78.2 21.2 0 7.5
Anakiwa
HEX: A0EBFE
RGB: 160 235 254
CMYK: 37 7 0 0
White
HEX: FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
Alabaster
HEX: FAFAFA
RGB: 237 237 244
CMYK: 5 5 5 1
Porcelain
HEX: ECEFF1
RGB: 236 239 241
CMYK: 2 1 0 5
Gainsboro
HEX: E2E8EA
RGB: 226 232 234
CMYK: 3 1 0 8
Black
HEX: 000000
RGB: 888
CMYK: 74 68 67 87